Callaway Golf: the Home of Huge Bertha

October 22, 2009


Ely Reeves Callaway, Junior., president of Burlington Textiles, was an avid golfer. When he player, Callaway continually used wooden golf clubs manufactured by a companionship called Hickory Sticks. Desire many of the old wooden club manufacturers, Hickory Sticks was in financial difficulty and began looking for investors to bail them out. One of the people they approached was Callaway. He had just sold his wine vineyards for a nice profit with was looking for a new investment. Why not, he thought, combine companionship among pleasure.

In 1982, Ely Callaway purchased 50% of Hickory Sticks also changed the company’s name to Callaway Hickory Sticks, USA. Six years later the Hickory Sticks name was dropped altogether together.

Realizing that golf club manufacturing was on the brink of a technical explosion, Callaway knew the companionship needed a recent direction. In 1986 he asked Richard Helmstetter, of whole things a billiard cue designer, to consult among the companionship nearly better club plan next the new technology in supplies then manufacturing. His ideas were well received furthermore he shortly became the Callaway Golf club designer.

Under Helmstetter, Callaway Golf rapidly introduced computerized club manufacturing moreover their original major achievement was the indomitable Grand Bertha driver. The first Large Bertha had a very grand steel club head that measured 190 cubic centimeters. A later versions, introduced on 1997, grew to 290 cc’s. Great Bertha revolutionized the golf driver moreover became the cornerstone of Callaway Golf.

Roger Cleveland, founder of Cleveland Golf, joined Callaway in 1996 while key club designer moreover shortly the company was working to grow cutting edge Fusion irons.

Six years later, Callaway Golf introduced the forged wedges. Constructed among carbon steel, the golf wedges featured a club face that contained special U shaped grooves. Rapidly Callaway was offering a complete line of high tech golf woods, irons, wedges and putters. Various of these are featured in our Golf Materials also Orders articles next videos.

Also in 2002, Callaway Golf introduced the Callaway Golf ball. Their engineers used sophisticated computer programs to analyze then evaluate hundreds of dimple patterns also over 1,000 golf ball cores also cover materials. The effect was the Rule 35 ball that combined gap, manipulate, spin with durability into one golf ball.

Today Callaway Golf, through its acquisitions next internal development, sells golf clubs with accessories under the Callaway Golf, Ben Hogan and Greatest-Flight Brands. While the home of merely Enormous Bertha, now whole golfer, from amateur to PGA professional can conduct a complete set of Callaway golf clubs. They produced Callaway Golf Apparel whilst well.

Ely Callaway, who took Callaway Golf from those old hickory sticks to one of golf’s grand innovative companies, resigned when Main Manager Officer in 1996. Two years later he returned to again run the corporation, however sadly passed away since pancreatic cancer in 2001.

Callaway Golf’s goal is to intend with manufacture golf supplies that will make entire golfer a better golfer. Callaway Golf clubs furthermore Callaway Golf Accessories from their many brands are frequent visitors to important publications require the Golf Digest “Hot List” next Editor’s Choices.

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